Top 5 Tools for Scheduling and Automating Your Social Media Posts

In 2025, managing social media efficiently is crucial for growing your online presence. The right scheduling and automation tools can save time, improve consistency, and help you reach your audience effectively. Here are five top tools to consider:

1. Buffer

Buffer is a user-friendly platform ideal for small businesses, creators, and marketers.

• Key Features:
  • Schedule posts across multiple platforms, including Instagram, Facebook, Twitter, LinkedIn, and Pinterest.
  • Built-in analytics to track engagement and optimize performance.
  • AI-powered content suggestions for better engagement.
• Why Use It?
  • Clean interface, great for beginners.
  • Offers a free plan for up to three social accounts.

Pricing: Free plan available; premium plans start at $6/month per channel.

2. Hootsuite

Hootsuite is one of the most comprehensive social media management tools.

• Key Features:
  • Schedule and publish posts across all major platforms.
  • Monitor mentions, comments, and messages from a single dashboard.
  • Access detailed reports to measure ROI and track growth.
• Why Use It?
  • Ideal for businesses managing multiple accounts.
  • Team collaboration features for large teams.

Pricing: Plans start at $99/month; custom enterprise solutions available.

3. Later

Perfect for visually focused platforms like Instagram and Pinterest, Later is a top choice for creators and brands.

• Key Features:
  • Drag-and-drop calendar for planning and scheduling posts.
  • Preview how your Instagram feed will look before publishing.
  • Linkin.bio to create a clickable, shoppable Instagram link.
• Why Use It?
  • Great for Instagram-focused strategies.
  • Easy-to-use visual interface.

Pricing: Free plan available; premium plans start at $18/month.

4. Sprout Social

Sprout Social offers robust analytics and automation features, perfect for growing businesses.

• Key Features:
  • Smart scheduling to auto-publish at optimal times.
  • Social listening to track trends and monitor brand mentions.
  • CRM features for managing audience relationships.
• Why Use It?
  • Excellent for data-driven decision-making.
  • Comprehensive customer support.

Pricing: Plans start at $249/month with a 30-day free trial.

5. SocialBee

SocialBee is a versatile tool designed for content repurposing and automation.

• Key Features:
  • Categorize and schedule posts to maintain content variety.
  • Evergreen posting to recycle top-performing content.
  • Integration with Canva for creating visually appealing posts.
• Why Use It?
  • Great for small teams and solopreneurs.
  • Maximizes the reach of your existing content.

Pricing: Plans start at $29/month with a 14-day free trial.

Choosing the Right Tool

Each tool offers unique features tailored to different needs.

• Use Buffer or Later if you're starting out and need simplicity.
• Opt for Hootsuite or Sprout Social for advanced analytics and multi-platform management.
• Choose SocialBee if content recycling and evergreen posts are priorities.

By leveraging these tools, you can stay consistent, save time, and grow your social media presence effectively.

How to Grow Your Social Media Audience Organically in 2025

Growing a social media audience organically can be a game-changer for building a loyal, engaged following without breaking the bank. Here’s how you can achieve sustainable growth in 2025:

1. Create High-Quality, Valuable Content

• Content that Educates, Entertains, or Inspires: Focus on solving problems, answering questions, or creating content that your audience loves to engage with.
• Video is King: Use short-form videos (e.g., Instagram Reels, YouTube Shorts, TikTok) and long-form content that tells stories or educates in-depth.
• Consistency Wins: Post consistently to stay on your audience's radar. Use scheduling tools like Buffer or Later to plan content ahead.

2. Leverage Emerging Trends and Features

• Stay updated with platform-specific trends, such as Instagram's latest algorithm updates or TikTok’s trending sounds.
• Use new platform features (e.g., Threads for Instagram, interactive stories, or polls). Early adopters often see higher engagement.

3. Engage Authentically with Your Audience

• Reply to Comments and DMs: Show appreciation for your followers’ support by responding to their questions or comments.
• Go Live Regularly: Host live sessions to interact in real-time. Share your expertise or discuss trending topics.
• Collaborate with Micro-Influencers: Work with smaller influencers whose audience aligns with your niche.

4. Optimize Your Profile

• Use a professional, branded profile picture and bio that clearly describes who you are and what you offer.
• Include a call-to-action (CTA) and link in your bio (e.g., to a blog, newsletter, or free resource).
• Keep usernames simple and aligned with your brand identity.

5. Master Hashtag and Keyword Strategy

• Use relevant hashtags to increase discoverability. Combine popular hashtags with niche-specific ones to reach the right audience.
• On platforms like YouTube or TikTok, optimize your captions with keywords your audience is searching for.

6. Collaborate and Network

• Partner with creators in your niche for shoutouts, collaborations, or guest appearances.
• Participate in online communities, such as Facebook Groups, LinkedIn discussions, or Reddit forums, to connect with potential followers.

7. Focus on Storytelling

People connect with emotions, not just information. Share personal stories, behind-the-scenes content, and experiences that resonate with your audience.

8. Offer Free Value

• Host free challenges, giveaways, or downloadable resources (e.g., eBooks, guides).
• Provide exclusive content for your most loyal followers, such as private newsletters or early access to new products.

9. Track Metrics and Iterate

• Use analytics tools to understand which content performs best and why.
• Refine your strategy based on insights like engagement rate, reach, and audience demographics.

10. Patience and Persistence

Organic growth takes time but builds a strong, loyal audience that aligns with your brand values. Stay consistent, adapt to trends, and focus on providing value.

By focusing on these strategies, you can grow your social media presence organically in 2025 and beyond while fostering genuine connections with your audience.

Harnessing the Power of Influencer Marketing: A Comprehensive Guide to Boosting Your Brand

What is Influencer Marketing?

Influencer marketing is a form of social media marketing that involves endorsements and product placements from individuals who have a significant following and influence over a specific audience. These individuals, known as influencers, leverage their credibility and reach to promote brands, products, or services, thereby driving engagement, awareness, and sales.

Key Elements of Influencer Marketing

1. Influencers:

   • Definition: Influencers are individuals who have established credibility and a large following on social media platforms, blogs, or other online channels. They can be celebrities, industry experts, content creators, or everyday people who have built a loyal audience.
   • Types: Influencers are categorized based on their follower count:
     • Nano-Influencers: 1,000 - 10,000 followers
     • Micro-Influencers: 10,000 - 100,000 followers
     • Macro-Influencers: 100,000 - 1 million followers
     • Mega-Influencers: 1 million+ followers

2. Platforms:

   • Influencer marketing primarily takes place on social media platforms such as Instagram, YouTube, TikTok, Twitter, Facebook, and blogs. Each platform offers unique advantages and caters to different types of content and audiences.

3. Content:

   • Influencers create various types of content to promote brands, including sponsored posts, reviews, unboxings, tutorials, giveaways, and stories. The content is designed to be authentic and relatable to their audience, enhancing trust and engagement.

4. Engagement:

   • Successful influencer marketing campaigns focus on engaging the audience rather than merely pushing advertisements. Influencers interact with their followers through comments, likes, shares, and direct messages, fostering a sense of community and loyalty.

Benefits of Influencer Marketing

1. Enhanced Credibility and Trust:

   • Influencers have established trust with their audience, making their endorsements more credible and persuasive than traditional advertisements.

2. Targeted Reach:

   • Brands can reach specific demographics and niches by partnering with influencers who align with their target audience. This ensures that marketing efforts are more focused and effective.

3. Increased Engagement:

   • Influencer-generated content tends to receive higher engagement rates compared to brand-created content. Followers are more likely to interact with and trust recommendations from influencers they follow.

4. Content Creation:

   • Influencers produce high-quality, creative content that brands can repurpose across their own marketing channels. This saves time and resources while enhancing the brand’s content strategy.

5. Cost-Effective:

   • Influencer marketing can be more cost-effective than traditional advertising methods, especially when working with micro and nano-influencers who often charge lower fees but have highly engaged audiences.

Steps to Implement an Influencer Marketing Strategy

1. Define Goals:

   • Establish clear objectives for your influencer marketing campaign, such as increasing brand awareness, driving sales, launching a new product, or growing social media following.

2. Identify the Right Influencers:

   • Research and select influencers who align with your brand values, target audience, and campaign goals. Consider factors like engagement rate, follower demographics, content style, and authenticity.

3. Develop a Strategy:

   • Outline your campaign strategy, including the type of content you want the influencers to create, key messages, hashtags, and call-to-actions. Decide on the duration of the campaign and how success will be measured.

4. Establish Partnerships:

   • Reach out to selected influencers with a personalized pitch. Clearly communicate your expectations, deliverables, and compensation. Build a collaborative relationship to ensure mutual understanding and alignment.

5. Create Compelling Content:

   • Work with influencers to create authentic and engaging content that resonates with their audience. Allow influencers creative freedom to maintain authenticity and trust.

6. Monitor and Measure:

   • Track the performance of your influencer marketing campaign using analytics tools. Measure key metrics such as engagement, reach, website traffic, conversions, and ROI. Analyze the results to identify what worked well and areas for improvement.

7. Optimize and Iterate:

   • Based on the campaign’s performance, optimize your strategy for future campaigns. Continue to build and nurture relationships with influencers for long-term collaborations.

Challenges in Influencer Marketing

1. Finding the Right Influencers:

   • Identifying influencers who genuinely align with your brand and have a truly engaged following can be challenging and time-consuming.

2. Measuring ROI:

   • Quantifying the return on investment for influencer marketing can be complex, as it involves tracking various metrics and attributing sales or brand awareness directly to influencer efforts.

3. Maintaining Authenticity:

   • Ensuring that influencer endorsements remain authentic and not overly commercialized is crucial for maintaining trust with the audience.

4. Compliance and Disclosure:

   • Adhering to advertising regulations and ensuring that influencers disclose their partnerships transparently is essential to avoid legal issues and maintain credibility.

Conclusion

Influencer marketing is a powerful strategy that leverages the credibility and reach of influencers to promote brands and products. By carefully selecting the right influencers, creating engaging content, and measuring performance, businesses can achieve significant benefits, including enhanced credibility, targeted reach, and increased engagement. As the digital landscape continues to evolve, influencer marketing will remain a vital component of successful marketing strategies.

Best Affiliate Marketing Hacks to Increase Your Earnings 💵💵

Affiliate marketing can be a highly profitable venture when done right. By leveraging various strategies and optimizing your efforts, you can significantly increase your earnings. Here are some of the best affiliate marketing hacks to boost your income:

1. Promoting Blog Posts

Blogging is a powerful tool in affiliate marketing. Writing high-quality, engaging blog posts that naturally incorporate affiliate links can drive significant traffic and conversions.

Hacks:

• SEO Optimization: Use relevant keywords to improve your search engine rankings and attract organic traffic.
• Value-Driven Content: Provide valuable information that addresses your audience's pain points and needs. When readers find your content useful, they are more likely to trust your recommendations.
• Internal Linking: Link to other relevant posts on your blog to keep readers engaged and increase the chances of them clicking on affiliate links.
• Call-to-Action (CTA): Include clear and compelling CTAs that encourage readers to click on your affiliate links.

2. Product Review Posts

Writing detailed product reviews is one of the most effective ways to promote affiliate products. Readers often seek reviews before making a purchase decision.

Hacks:

• Honest Reviews: Be transparent about the pros and cons of the product. Authenticity builds trust with your audience.
• Use the Product: If possible, use the product yourself and share your personal experience. This adds credibility to your review.
• Comparison Posts: Create comparison posts that evaluate multiple products. This helps readers make informed decisions and increases the chances of them buying through your affiliate links.
• Visuals: Use high-quality images, screenshots, and videos to enhance your reviews and make them more engaging.

3. Earn Cash With Tutorials

Tutorials are instructional content that teaches readers how to use a product or service. They are highly effective for affiliate marketing as they demonstrate the product's value in real-time.

Hacks:

• Step-by-Step Guides: Create detailed, step-by-step guides that show readers how to use the product effectively.
• Video Tutorials: Videos are highly engaging and can demonstrate the product in action. Consider creating YouTube tutorials and embedding them in your blog posts.
• Include Affiliate Links: Place affiliate links within the tutorial where relevant, making it easy for readers to purchase the product.
• Promote Across Channels: Share your tutorials on social media, email newsletters, and other platforms to reach a wider audience.

4. Power of Coupon Codes

Coupon codes offer discounts or special deals, incentivizing readers to make a purchase through your affiliate link.

Hacks:

• Exclusive Deals: Partner with affiliate programs to offer exclusive coupon codes to your audience. This adds value and encourages more conversions.
• Highlight Savings: Clearly display the savings readers can get by using the coupon code. Emphasize the limited-time nature to create a sense of urgency.
• Coupon Pages: Create dedicated pages on your website listing all available coupon codes. This can attract visitors specifically looking for deals.
• Promote on Social Media: Share coupon codes on your social media platforms to reach a broader audience.

5. Banners to Boom

Banners are visual ads placed on your website that promote affiliate products. When designed effectively, they can catch visitors' attention and drive clicks.

Hacks:

• Strategic Placement: Place banners in high-visibility areas of your website, such as the header, sidebar, or within the content.
• Eye-Catching Design: Use attractive colors, fonts, and images to make your banners stand out.
• A/B Testing: Test different banner designs, placements, and messages to see what performs best.
• Rotate Banners: Regularly update and rotate your banners to keep your site fresh and engaging.

6. Featured Pin Posts

Pinning posts to the top of your blog or social media pages ensures that they get maximum visibility. Featuring posts with affiliate links can drive consistent traffic and conversions.

Hacks:

• High-Value Content: Pin posts that offer significant value, such as comprehensive guides, popular reviews, or special promotions.
• Engaging Titles: Use compelling and descriptive titles to attract readers’ attention.
• Regular Updates: Update your pinned posts regularly to reflect current promotions or new content.
• Cross-Promotion: Promote your pinned posts across different channels, including email newsletters and social media.

7. Segmented Email Marketing

Email marketing is a powerful tool for affiliate marketers. By segmenting your email list, you can send targeted, personalized content that resonates with different audience segments.

Hacks:

• Audience Segmentation: Divide your email list based on interests, behavior, purchase history, and other criteria.
• Personalized Content: Tailor your email content to each segment’s preferences and needs. Personalized emails have higher open and click-through rates.
• Automated Campaigns: Set up automated email sequences that nurture leads and promote affiliate products over time.
• Track Performance: Use analytics to monitor the performance of your email campaigns and adjust your strategy based on what works best.

Conclusion

Affiliate marketing offers numerous opportunities to increase your earnings, especially when you apply these effective hacks. By focusing on creating valuable content, leveraging various promotional methods, and using targeted marketing strategies, you can boost your affiliate income and achieve substantial financial rewards. Stay consistent, experiment with different techniques, and continually refine your approach to maximize your affiliate marketing success.

How To Decide Which Social Media Platforms To Use For Your Business

Social media sites like Facebook, Twitter, YouTube and Instagram have become the prominent social networking tools for millions of online marketing hopefuls. A vast number of users are using these channels to push out hundreds of thousands of links that promote goods, and services. But the question is, how can you choose the best social media platform for your business? There are many channels to choose from but it largely depends on the nature of your business, your ultimate goals and which platforms your target audience uses. Below are a few tips on how to choose the right social media platform for your business.

Consider your ultimate goals

Maintaining a social media presence takes lots of effort. As such, knowing what you wish to achieve with your social media channel will help you choose the right platform. Of course, the end goal is to engage your customers and increase profitability. While the ultimate goal of every business is to generate revenue, different organizations have different objectives for their social media plan. Knowing what you want to achieve will help you in choosing the best channel for your business needs.

Know who your target audience is

Now that you know what your end goals are, you need to know who you’re trying to reach. When you figure out who your target audience is, it is easier to find out where they mostly hang out and what they care about. People between the ages of 18-34 hang out on new social sites like Snapchat, while more mature people can be found on sites like Twitter, Facebook and Google+. If you’re not sure, look at where your competitors invest their time and where they get the most engagement.

How To Create a Social Media Content Schedule For Your Business

Social media seems to be a necessary evil when it comes to business, especially if you rely heavily on the Internet to generate warm leads. With all of the various social media applications available, it can be a challenge to manage them. That's where a social media schedule becomes a handy tool to plan what to share and when.

Here is how to create a social media content schedule:

1. Existing social media presence

Inspect what accounts in social networking sites you already have and what content they have. Which of them are beneficial? What can you do to enhance them? Are there any social assets that turned to be totally useless? Decide whether to work on improving them or leave them out.

2. Content types

Understanding what content you are going to use to promote your business is a crucial point of scheduling your efforts. Excellent content should be compelling and relevant to your products and services. Be realistic about costs you can allow for content creation.

How To Use Facebook Live To Connect With Your Audience

Word travels very fast on Facebook. If the right people get a hold of your idea and run with it, you can get a massive free exposure that can lead to equally impressive sales.

There is some evidence the general public is growing weary of reading Facebook's endless short posts. So why not step things up a bit with your own live Facebook event. It's easy to start your own chat session or webinar. You can use a simple, free software called Linq to (pronounced Link-to) to easily host your teleseminar on your Facebook account.

Use a mic and webcam to connect with others who can do the same. These days when most recent laptops, desktops, and pads have mics and cams built in, it's a no-brainer to host this kind of live event.

That lifts the mighty Facebook up from essentially a print magazine to interactive television. That's a huge jump!

More to the point you will be offering something new and exciting for friends and hopefully hundreds of your friends' friends.

How To Get Traffic From Social Media Platforms

Building a larger traffic for your blog requires some planning and a bit of organization especially on social media platforms. The process comes at a cost and when you are on a budget it can be tricky to get the traffic you wish to achieve by paid advertisements. It's evident that the social media advertising can help boost your traffic but what are the best channels to use and why use them. The more frequently your presence is felt on social media the more traffic you are likely to get. Here are some of the steps you could use to increase your traffic on social media platforms. 

Incorporate visuals in your presentation

In most aspects of life, first impression is important. The cliched statement judge a book by its cover does not apply in this case. The first impression mostly helps your audience make their first decision. The brain uses up to a hundredth of a second to judge an object, the more appealing your presentation is on the first look the better. Statistics prove it, posts with visuals have 600% more engagement than those with texts only.

Make your presentations easy to share

Its human nature to try and impress other people. The more captivating and engaging your post is the more likely it is to be shared. People also like the path of least resistance so if you put Plugins and social media buttons on your posts it will be a motivational factor to your audience to share your content and hence increasing your traffic. Using the available plugins your audience can share your content without necessarily leaving the page.

Enrich your SEO skills

The fact that your content is readable and sharable is not all that matters. Your content should also be easy to locate and appear on search engines and social media platforms easily. Online visibility is important than the presentation itself. Eventually your traffic increases Vis-à-vis you get your money's worth. 

All in all your writing and convincing skills also matter when it comes to claiming a larger traffic for your blogs. Apart from the visuals, the SEO friendly content and sharable content, you should also listen to your audience's mood. Overdoing it can make your content a cliche. Unceasingly engage with your audience and keep in mind who your competitor are. Their strategy might better than yours making your content and skills outdated driving away the prospective tragic for your log.

How To Build Trust Among Your Social Media Followers

It is very simple to post information on social media. Everyone can pass information through the internet including their online businesses, but the question is; are your followers interested in your information? Do they even trust your information? This issue is raised because nowadays, the internet is occupied by scammers and users are aware therefore do not want to be victims of any scam.

One major thing you will want; is your customers to trust you, acknowledge that your source of information is reliable and trustworthy. But how will you go about this? 

Building trust can be done in many ways but for your social media fans; the following tips will greatly increase trust among them.

1. Deliver Quality Information 

Quality is always given credit. If you share your great content on social media, your followers will understand your business better, and they will want to know more about it. It will mean that your information is worth sharing because it has been fact checked and modified. Reliable information is always professional and encloses great ideas and free from errors. 

Sharing doesn’t mean you have to share all details; you have got your website therefore significantly encourage them to click on it. By doing this, you will experience traffic on your site.

2. Keep Away From Jargon

Although social media is meant for interaction, it is not intelligent use additional languages as this will turn off your fans. Update short and precise posts; this will direct a fan to click through in case they need more information. Make sure you give them a clue of what they’ll find if they click through the website. It is paramount to give your fans information they need in an easy way for you to gain trust.

10 Interesting Facts About Social Media

Social Media is the combination of the online communication channels, which are fully applied to the community-based input, interaction, and content sharing. It is a future of communication, which allows people or company to create or share information, ideas, pictures, videos, and many other things.

1. Social Media improves results

Regarding the recent study, about 62% of the marketers from separate fields have reported a positive change in their marketing campaigns and efforts after they began to use social media as a foundation of many of their campaigns.

2. Job offers on Linked In

In actuality, one client joins with LinkedIn's expert system each minute of a day. The site is utilized by over 60% of the general population to look for some employment, apply to work, or fabricate their expert systems.

3. Millions of photos on Instagram

As per a current report, more than one billion photographs were transferred to Instagram in the year 2012. Not just that, standard 300 million photos are moved to this stage making it a sound stage for picture takers, pros and from authorities.

4. Small and Medium Businesses getting benefited

Small and medium-sized businesses have started using various social media platforms to raise their business income, extend their promoting endeavors, and find out about their clients. Around 34% of medium organizations are now utilizing web-based social networking as a showcasing apparatus though 27% of independent companies are participating.

5. Mobiles makes it more happening

Around 161 million minutes a month are spent on portable online networking applications around the globe. Indeed, according to gossip, individuals have more cell phones than toothbrushes.

5 Ways To Build More Instagram Followers

Building a big social media following is crucial for your business in this era of the internet and mobile devices. Engaged followers can lead more people to your website, increase your sales, or help in growing your overall brand reach. When it comes to social media, the best social network for businesses today is by far Instagram. Why Instagram, you ask? Well, among all other social media, studies show that Instagram users show the highest engagement. Now that we made that clear, you must be wondering: "If that's so, how can I grow my Instagram following?" Fear not, we've got you covered. Here are 5 proven techniques you can use to grow your Instagram audience: 

- Optimize your profile

- Use the right hashtags

- Post A LOT and AT THE RIGHT TIME

- Don't slack on your post quality

- Utilize your competition

Optimize your profile

In order to get people to follow your profile, your profile must look appealing to them. Let's go over how can we make that happen. First of all, make sure your profile is PUBLIC, not PRIVATE. You can change this in Options -> Public/Private switch. This gets more people to see your posts because they can appear on the Discover page. Next, ask yourself if your username is recognizable. If you can't make your username to be the name of your business, at least use your business name in the first half of your username. This makes finding your page in searches way easier. Also, make sure that you add your full business name in Options -> Name. Make sure that your profile picture shows your brand logo. This will also help people recognize your page in searches. And finally, make sure that your bio is filled with creative and informative info about you and your business. 

5 Ways On How To Never Run Out of Content To Share on Social Media

You’ve probably heard the joke, “So where do you want to hang out on our phones Friday night?” But, Yowwwzers!!! What did we ever do with before smart phones and social media? So, you’re hip to the content marketing trend. The question is how do you continue to find new and engaging content that will keep your readers running back to you instead of your competitors?

Here are some great helps:

Reddit.com is a great place for social media revelation. Tens of millions of users hop on Reddit everyday to discuss every kind of post and topic in the solar system. Have no fear of finding a mixed up mess; it’s all divided into sub-reddits where you can dive into your niche and get plenty of inspiration! The best part is, by checking the stats on a given topic, you can see how popular it is before running with it.

Feedly.com is a site that helps you focus your research. You can search journals, YouTube channels, blogs, and set up keyword alerts. You can also organize all of the sources that you choose, including content from your own company. You’ll spend less time looking for what you need when you feed on Feedly!

Scoop.it is a site that is dedicated to social media content building. It offers content curation services and content marketing automation. Sign up for free, and you’ll find a plethora of resources that 2.5 million bloggers and marketers already trust. Scoop.it allows you to embed content in your website, add your own thoughts to a post, share content on your social media, and search by keywords. It’s a homerun hero in the blog and social media world.

Alltop.com takes a step up from a simple search engine to curate the day’s hottest headlines in a given category. They pull their articles from the best-rated sites and most followed blogs in the industry. It’s a simple approach that says, “You don’t have time to wade through mountains of data to find the gold nuggets. Let us do it for you.” Unless you’re bored and want to read the bad and the boring along with the good and the great, stop by Alltop today.

There are plenty of other sites offering similar services, but if you’re looking for inspiration, number 5 on our list is simple networking. Join group boards on Pinterest, gather up your groupies in Facebook land, or just meet some friends at a local café and brainstorm. Sometimes, it’s not about finding the new content; it’s about having the great idea that creates it! You’re amazing! You got that, right?

5 Traits of Top Social Media Influencers

Unlike before, when social media marketing success meant the number of 'followers' or 'fans' amassed, today's marketers know that influencers are imperative to a brand's success online. A smart marketer who knows the power of influencer marketing is investing considerable time in finding brand advocates such as ourselves, engaging with them, and establishing a strong brand influencer relationship. 

Why are online influencers so important to a brand? 

Consumers, who heavily rely on word-of-mouth recommendations, do not always believe everything a brand says; the influencers have an important role to play in such cases. To have better chances at success, influencers promote online campaigns and marketing messages.

Features to look into for finding reputed Social Media Influencers

The business model for business requirements:

A reputed and good Social Media influencer is likely to develop a unique business model for meeting business requirements of their clients. They are to be in a position to capture the business plan and to integrate the plan into the model. Different agencies would try to apply uniform template business plan for all the clients. 

Crowdfunding: The New Trend on the Internet Which Is Going to Change History

Most people are not aware of the newest trend on the internet called crowdfunding, but it is becoming the internet's #1 newest billion-dollar business, and one of the biggest trends for raising funds.

Thanks to social networks, it allows people to support virtually any project or start-up business, reaching into double digit billions, and it is just getting started. Featured in such prestigious publications as Forbes, the Wall Street Journal, and on CNN, there is no denying this is one fast-moving train you may want to hop on.

Frequently an inspiring story "goes viral" on video, demonstrating the power of crowdfunding, as individual stories emerge which were funded or assisted financially through crowdfunding, but there is no limit to the types and sizes of projects, business or financial needs that can benefit from this new vehicle. In the coming months:

1) Non-profits will grab onto the benefits of crowdfunding more and more;

2) Equity crowdfunding will grow, as more start-up businesses and companies are realizing the funding capabilities of reaching out to help start-up costs;

3) And there is no denying that crowdfunding promises to be between $90 billion and $96 billion by the year 2025.

Internet Marketing For Musicians

Internet marketing means the promotion of products or services over the internet through online marketing, digital marketing, e-marketing or web marketing. Internet marketing also includes marketing done via wireless media and e-mail. It is considered to have a broader scope than other forms of marketing because it facilitates placement of media through email marketing, SEO (search engine optimization), SEM (search engine marketing), Web 2.0 strategies and banner ads on specific websites.

The advent of internet marketing has given way to effective online strategies for all businesses’, to turn from a virtual cost saver into an income generating machine. Nonetheless, internet has changed the playing field for Musicians. Internet’s role in the marketing, distribution and sale of music has been highly visible in recent years. Internet marketing is a long term process that can reap long term benefits for your business. It can be potentially the strongest marketing component for a musician or artist. An effective marketing plan is always rewarding for musicians and artists of all types, as it brings them worldwide exposure and boosts their sales. 

However, it is but essential that one knows what efficient internet marketing for musicians is composite of.

As a musician, you can utilize internet marketing in a number of ways. However, the two most crucial aspects of internet marketing include ‘hiring online marketers for internet promotion’ and ‘self-managed’ internet marketing strategy. You can opt for either of the two or as is generally advised; begin the marketing on your level if you have just started off your career and gradually as you see progress, seek a professional’s help with SEO as the main focus. Though there may be some difference in the procedure of the two yet the motives and goals of both the techniques are same.

Increase Yоur Target Twitter Following

Increasing уоur targeted fоllоwіng оn Twitter requires а bit оf patience аnd а well thought-out strategy. Twitter, а micro-blogging social networking site, іs popular fоr businesses bесаusе оf thе no-cost, no-frills wау thе site іs set uр. Twitter іs usеd bу small companies, аs well аs larger companies lіkе Starbucks, Dell аnd JetBlue tо connect wіth thеіr customers аnd clients, advertise nеw products, monitor thеіr online brands аnd іn general, monetize thеіr businesses.

There аrе fоur steps tо increasing уоur targeted Twitter fоllоwіng. Fіrst, follow people оn Twitter whо уоu consider tо bе уоur target audience. Second, post relevant іnfоrmаtіоn аbоut уоur brand аnd news thаt іs rеlаtеd tо уоur brand. Third, nеvеr spam уоur followers wіth auto-tweets, оr post thе sаmе URL оvеr аnd оvеr. Finally, follow smart people whо аrе online marketers оr whо аrе leaders іn уоur industry.

How tо Follow thе Rіght People оn Twitter:

Before уоu start fоllоwіng people, mаkе surе уоur Twitter feed hаs аt lеаst а fеw interesting posts. Моst people оn Twitter will nоt follow уоu bасk іf уоur Twitter feed іs blank. Аftеr уоu'vе started уоur micro-blog feed, start fоllоwіng уоur target audience. Тhеrе аrе twо ways уоu саn dо thіs. Gо tо Search.Twitter.com аnd type іn keywords rеlаtеd tо уоur target audience. Let's sау уоu аrе selling аn iPhone application. Type іn keywords lіkе "iPhone," "bought аn iPhone," "iPhone app," аnd оthеr rеlаtеd keywords. Follow thеsе people. Іf уоu post interesting, relevant things, thеrе іs а good chance thеу will follow уоu back.

You саn аlsо find уоur target Twitter fоllоwіng bу going tо Twitter аnd clicking оn thе "Find People" option. Type іn keywords аnd аnу relevant industries аnd locations tо find уоur followers. Start fоllоwіng thеsе people.

How to Маnаgе Negative Сommеnts From Ѕoсiаl Меdiа

It is оnly nаtural thаt wе wаnt оnlу роsіtіvе feedback аnd cоmmеnts frоm our custоmеrs abоut our busіness. Unfоrtunatеly, wе should alsо knоw that this іs not reаlіstiс.

Nоwаdаys, socіаl mеdіa has bесоmе thе preferrеd сhаnnеl to vent оur dіssаtisfactiоn, espесially whеn а prоduсt or sеrvісе dоеs not lіve uр to оur exресtаtion. Аs Intеrnet markеtеr, wе should pаy сlоse аttеntion to commеnts lіke thеsе fоr gооd reasоns. Acсordіng tо thе Оnlіne Influеnсe Trеnd Тrackеr report frоm Cоnе Іnc. іn 2011, 89% оf cоnsumеrs fеlt thаt rеview іnformatіon posted оn sосіal media to bе trustwоrthу. Тhіs іs аn inсreased frоm 68% in 2010.

І аm remіndеd a trip І hаd wіth my wife in Hоng Kong in 2009 to attеnd my frіend's wеdding. We werе сheсking іn thе last flіght оf thе daу leavіng Hong Kоng when оur aіrlіne аbruptly canсelled our flіght. Shосkеd, we арprоасhеd the frоnt dеsk for assіstanсе оnly tо rеalіzе thаt оur fаte to sаfely rеturn home on tіme wаs on оne аіrlinе аgеnt, whо wаs furіously рrоcеssing our trаvel plans. Fumed, І turnеd tо mу wifе, "Cаn уou bеlіеvе thаt thе аіrlіne is havіng оnlу one оf its mеn handlіng аll 300 рlus оf us?! It wіll bе eаsіly аn hоur pаssеd оur orіginаl flight tіme befоre hе is going tо lеt us knоw thе nеw trаvel plаn." Dіsgusted, I loggеd on to my Faсebооk аnd Twittеr аccounts and blаsted my frustrаtion аwаy.

10 Ways То Build аn Effective Social Media Strategy

If уоu'vе decided thаt уоu wаnt tо gеt serious аbоut usіng social media tо market уоur business, it's іmроrtаnt tо tаkе thе time tо develop а social media strategy. Creating аnd executing а strategy will ensure you're gеttіng thе best return оut оf thе time аnd resources уоu invest іntо social. Ѕо іf уоu wаnt tо craft а strategy that's going tо help уоu succeed, here's whаt уоu nееd tо do:

Understand Whо You're Targeting 

Јust bесаusе thеrе аrе оvеr а billion people оn Facebook dоеsn't mеаn уоu shоuld trу tо connect wіth аll оf thеm. Тhе best wау tо usе social media іs tо narrow уоur scope аnd оnlу focus оn users whо аrе асtuаllу іn уоur target demographic.

Put Time Іntо Creating Great Content 

Whеn іt соmеs tо social marketing, content plays а key role. Ноwеvеr, simply pumping оut lots оf content іsn't going tо cut іt. Іnstеаd, уоu nееd tо mаkе іt а priority tо create awesome content thаt people will find interesting аnd engaging.

Utilize Multiple Platforms 

There's а lot оf vаluе іn creating а presence оn multiple social media platforms. Facebook, Twitter, Google+, Pinterest аnd LinkedIn аll hаvе proven track records оf helping businesses grow. Whіlе it's easy tо understand thаt dіffеrеnt platforms allow уоu tо connect wіth dіffеrеnt audiences, plenty оf businesses gеt overwhelmed bу thе thought оf managing multiple social media accounts. Fortunately, а social media dashboard саn mаkе іt muсh easier tо track аnd manage mоrе thаn оnе account.

Use thе Ѕаmе Branding Elements 

Аlthоugh уоu mау share dіffеrеnt content thrоugh уоur vаrіоus social platforms, it's а good idea tо kеер elements lіkе profile pictures аnd tag lines consistent. Тhіs will mаkе іt easy fоr people tо identify уоur brand rеgаrdlеss оf whеrе thеу encounter уоu online.

Get Creative 

Whіlе thеrе аrе plenty оf best practices, dоn't bе afraid tо experiment wіth dіffеrеnt approaches tо sharing tо sее hоw well thеу perform.

3 Іdеаs fоr Тіmіng Тwееts То Вооst Тwіttеr Vіsіbіlіtу

Ѕосіаl mеdіа аgеnсіеs rеgulаrlу rесоmmеnd Тwіttеr аs іt rеmаіns а fаntаstіс tооl fоr drіvіng trаffіс tо wеbsіtеs, іnсrеаsіng brаnd аwаrеnеss аnd іmрrоvіng сustоmеr sеrvісе.

Вut аlthоugh іt саn bе а usеful sосіаl mеdіа mаrkеtіng tооl, thеrе іs оnе fеаturе оf Тwіttеr thаt іs оftеn оvеrlооkеd: thе іmрасt оf tіmіng оf а twееt.

Тwіttеr hаs а glоbаl аudіеnсе оf usеrs whо аrе асtіvе аt dіffеrеnt tіmеs оf thе dау, mаkіng іt vеrу unlіkеlу thаt whеn sоmеоnе роsts а twееt аll thеіr fоllоwеrs wіll sее іt. Іt thеrеfоrе mаkеs sеnsе tо роst thе mоst іmроrtаnt twееts аt а tіmе whеn thеу аrе lіkеlу tо gеt sееn bу thе grеаtеst numbеr оf реорlе.

3 Steps On Hоw Tо Sell On Faсebооk Wіth Ѕhорріng Cart Ѕоftwarе

Manу merсhants dо nоt seem tо know hоw tо sеll on Faceboоk with thеіr online shоррing cаrt sоftwаrе. Тhеу maу knоw еnоugh tо сrеatе theіr оwn Fасеbоok storе рage tо аllоw сustоmеrs оr frіends to 'Lіke' оr 'Share' thеіr pаge but nоthіng еlse beyоnd thаt. Hеre аrе 3 sіmрlе tips on how уоu сan sеll оn Fаcеbоok easily.

Сrеаtе Your Onlіne Stоre

Whilе іt is еаsy tо just сreаtе a nеw Facеbооk aссоunt, mаny peорle do nо realіze how imрortant іt іs tо hаve their very оwn online stоre instead of just dеpеndіng on Fаcеbооk іtsеlf. Іf you arе а mеrсhаnt whо аlreаdу hаvе уоur own оnlіnе stоrе, уou maу want tо tаkе аdvantаge оn how wеll soсіal mеdia sіtеs like Fаcebook is doіng сurrently. Вeing аblе to рromоtе уour store's рroduсts оn Facebоok will be an addеd аdvantаge fоr your businеss. Тhe fіrst thing yоu neеd tо dо is to сreаte your оwn onlinе storе wіth anу onlinе shоppіng сart sоftwаre. Іf yоu are a new merсhаnt, chеck tо see whеthеr the shорping саrt рrovidеr hаs the fеature tо аllow уоu tо sell уour produсts оn Faсebоok dіrеctlу or nоt.